Core Concepts

Overview

Ranktivity is a SaaS platform that helps users track website search engine rankings, monitor competitor activity, and analyze ad placements. The platform provides insights into how websites appear in search results, what ads competitors are running, and how rankings change over time.

Key Features

1. SERP Tracking

Ranktivity continuously monitors search engine result pages (SERPs) for specified keywords and domains. It captures rankings, featured snippets, and other search result elements to provide insights into performance trends.

2. Competitor Analysis

Users can track competitor websites and analyze their rankings, ad placements, and changes over time. This helps in identifying trends, opportunities, and potential threats in the market.

3. Ad Monitoring

Ranktivity collects and analyzes search ads displayed for tracked keywords. Users can view historical ad placements, identify competitors' strategies, and track changes in ad copy and positioning.

4. Keyword Management

The platform allows users to organize and manage keyword lists. It tracks how keywords perform over time and alerts users to significant changes in rankings or search visibility.

5. Automated Reports & Alerts

Ranktivity generates scheduled reports and real-time alerts based on ranking changes, competitor movements, and ad updates. Users can customize notifications to stay informed about critical insights.

6. Visual Change Detection

For users tracking competitor pages, Ranktivity can detect visual differences in landing pages and key website elements, helping monitor content updates and marketing shifts.

Data Collection & Processing

• Scheduled Crawling: Ranktivity retrieves SERP data and ads based on a predefined schedule.
• Historical Data Storage: The platform maintains a history of rankings, ads, and competitor activities for trend analysis.
• Cloud Functions: The system uses GCP Cloud Functions to process data efficiently, ensuring real-time insights.

User Workflow

1. Add Keywords & Competitors: Users specify which keywords and competitor domains they want to track.
2. Automated Data Collection: Ranktivity fetches SERP results, ad placements, and competitor updates.
3. Analyze Insights: Users explore ranking trends, ad strategies, and keyword movements via dashboards and reports.
4. Receive Alerts: The system notifies users of important changes, such as ranking drops or new competitor ads.

Conclusion

Ranktivity provides a comprehensive suite of tools for search ranking and competitor analysis, enabling users to optimize their SEO and advertising strategies effectively.